Not too Much — Not too Little
“lagom"
a swedish word meaning
Understanding your vision and thoughtfully designing a brand or website to fit your scale, not anyone else's.
our expertise?
A philosophy that encapsulates the essence of finding a balance that works for you
Morgan
Franzon
I’m a former D1 basketball player turned designer, wife, and mom of two blonde boys. Over the years, I’ve become an advocate for slow and sustainable living, because as our life has gotten fuller, the notion of ‘fewer, better’ feels liberating.
meet the founder
I have an affinity for using my creative gifts to help you realize your brand’s greatest potential.
While my ‘job’ is centered around designing balanced and engaging brands & websites, it’s also about understanding who you (and your business) are at your core. I’ve learned that ‘lagom’ isn’t just a way of life, but a way of good design and business. It is the art of moderation, and the philosophy of making space for what matters most.
Your why, your vision, and your biggest goals, I'm motivated by seeing what’s possible when you’re given an added dose of support along your journey.
inspired by
In life and in business, we strive to practice a mindful and conscious lifestyle. Giving more than we take, and only taking what we need.
a lifestyle
Our clients have been seen on and partnered with
VANITY FAIR
COSMO
GLAMOUR
GOOD MORNING AMERICA
GOOGLE
WEST ELM
GUCCI
LANCOME
STYLE ME PRETTY
BRIDES
"Comforting, thrilling and expectation-exceeding."
Morgan wove the heart of my company into each logo, mark, color, and branding element. She stewards her gifts with intention and leaves you in awe of your own business.
- angela kaufmann, plume & proper
"So incredibly unique, and very clearly intentionally crafted to perfection..."
She’s such a delight to work with, cares so deeply about the clients she works with and the projects she takes on, and she brings such a refined and elegant aesthetic to everything she does.
- jen + jeff, tonic site shop
we're all about
Your Definition
Your Pursuit of Balance
Your Lagom